If this whole lockdown thing has inspired you to take action and start your blog that you have wanted for a long time, you have landed in the right place.Because in this article I'm sharing from the zero ground how to start blogging in India.
Step 1. – Start with a Idea
Everyone is passionate about something or other. You might be passionate about your work or really like to talk about new trends in fashion. Maybe you are a storyteller who likes to tell stories.And you might have ideas about business because you are a budding entrepreneur. You can start a blog about anything you are really passionate about.
Step 2. – Research Your Niche
Once you have an idea for your blog, now it's time to figure out the niche that your blog belongs to.Find out what kind of content is already being published on the internet and what is that people are looking for but can't find. Now, research for related keywords to your niche and note them down.
Step 3. – Build a Blog
To build a blog you will need few things:
Blog Name: Decide on a blog name that reflects your niche and your own personality.A blog and blogger aren't separated. People read a blog because they know and trust bloggers. Blog names like 'Journal of Yoga Girl' , 'Pink Queen's Closet' are examples of that.
Purpose of blog: Define a purpose of your blog. What kind of information you would like to share, what will be your source of information and what can people expect from your blog.
Theme of blog: Decide on what theme you are going to base your blog. Will you make it a personal blog? Or just share information like a news website? Are you gonna make it a review blog or just share your honest opinion on world politics? Decide a theme and work around it.
A blogging platform: At the initial stage of blogging if you don't want to make a monetary investment in your blog, start with free blogging platforms like WordPress, Blooger and HubPage. There are limitations but you will find your writing flow and build a habit to write.Once you have enough readers you can switch to building your own website.
4. Reach your audience
First, define your target audience. What kind of people will want to read your blogs? What jobs will they be doing? What will be their interests? E Make a profile for your audience and then reach out to them on social media like Facebook, Instagram, Twitter, Tumblr and Snapchat.Engage with them in a productive manner. Solve their problems without any expectation and people will appreciate that.
5. Learn Little SEO
Learning SEO (Search Engine Optimization) will help you reach more audiences who are looking for the kind of content you are providing.
Start from basic SEO like keyword focusing, content structure, backlinks, meta description, meta title and Domain authority. Work on on page and off page SEO simultaneously. There are many online courses available for those who want to learn SEO. Enroll yourself for one of those courses and learn. Then implement what you learnt for your blog.
6. Promote Your Blog
To promote your blog you need to have an understanding of how the internet works. The content you are sharing needs to be relevant to people, the number of these people is the size of your targeted audiences. Now learn how and where this target audience interacts with the internet and meet them there.
If your target audiences are ones with a craze for fashion, you will find them scrolling through their Instagram feed and following huge fashion influencers. So for fashion blogs, you will have to have an attractive Instagram profile to redirect them to your blog from there.
For a political opinion blog, your audience will be on Twitter, scrolling through their feed, retweeting tweets from their favourite politicians.Go meet them there and give them something worthy of retweeting. Share with that hot political news they can't stop themselves from sharing with others.
To rank higher on search engines like Google follow their algorithm. Create content that's useful and with the right keywords in it.Use structured content to be rank worthy. Analyze your audience and share content accordingly.
7. Monetize Your Blog
The ultimate goal of any blogger is to be able to earn passive income from a blog. If you are in it for money, first of all keep patient.
It takes time to be able to earn money from a blog. But once there is enough traffic on your blog, there are more than one ways you can start monetizing your blog. Some of them are Google Adsense, Affiliate Marketing, Influencer Marketing, Sponsored Posts, Online Courses and Selling E-books.